Valentine day is celebrated amidst lot of fanfare every year on the 14th. day of February. This is a day when love is in the air and when lovers all across the globe express their feelings towards their loved ones. In the recent years, the fever of valentine day has caught up quiet strongly among the people of India. There is a sudden swift change all around the marketplace as lot of shops gear up to sell merchandises to mark the occasion, hotels come up with lucrative discounts to attract the love birds, and there is seen a sudden rise in the number of cinema-goers. All this a part of the interesting marketing strategies adopted by the corporate world. In India, this years valentine day festivities would be in the backdrop of the recent attack on women pub-goers in Mangalore.
The tourism industry also works at rapid fire pace as they gear up for this day with announcement of many lucrative tour packages to attract the consumers. People in love leave no stone unturned in ensuring they give their best to their loved ones and each one of them makes it a point that the day is memorable as it is the only day in the world kept exclusively for love. They spend lavishly on gifts and booking exotic tour packages to woo their loved ones, with metropolitan city goers of Delhi & Mumbai going as far as the backwaters of Kerala to renew their love vows.
There is a wide-spread caution among the law enforcement agencies all over the country to ensure that the festivities are not marred by any unruly incident by any group acting as a moral police. Acts like the one instigated recently in Mangalore in the garb of moral policing curtails the freedom of expression of the citizen of India and show it in bad light in front of the world. Therefore, the law enforcement agencies will be all geared up to prevent any untoward incident on 14th. of February.
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